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Dwipal Bose
Margdarshak and Adviser; Social and Rural Enterprises
Professional Background
Dwipal Bose is an esteemed Margdarshak and advisor specializing in Rural and Social Marketing in India. With a focus on Behavior Change Communication, he has dedicated years to providing insightful analysis and strategies on various social and rural issues affecting communities across the nation. Dwipal is recognized for his pioneering role in rural marketing, having founded Ogilvy Outreach, India’s first Rural Marketing Communication Agency, which operates under the esteemed Ogilvy India banner. Additionally, he launched Thompson Social, the nation’s inaugural Social Marketing Communication Agency for JWT (HTA). Through these initiatives, he has set a benchmark for communication strategies that resonate with rural populations, acknowledging their unique needs and cultural contexts.
With over two decades of experience, Dwipal has held the esteemed position of founder trustee at the Center For Advocacy and Research (CFAR). His work primarily revolves around advocacy programs related to HIV and AIDS and community-based social inclusion. His significant contributions in strategic communication extend beyond borders, having acted as a consultant for organizations such as UNICEF in both Bangladesh and Myanmar, as well as USAID, where his insights have driven impactful projects in public health and social change.
Dwipal’s innovative approaches have led to the successful implementation of comprehensive multimedia communication campaigns for pivotal government initiatives, such as the Immunization and the Child Survival and Safe Motherhood programs. These initiatives mark a turning point in India’s public health landscape, and their elements continue to operate today, showcasing Dwipal's long-lasting impact on community health communication.
Education and Achievements
Dwipal Bose's academic journey laid the foundation for his exceptional career in communication and marketing. He completed his schooling at St. Andrews Higher Secondary in Gorakhpur, from where he progressed to obtain a Bachelor's degree in Economics and Statistics from Elphinstone College. His commitment to mastering the nuances of communication led him to earn a Diploma in Advertising and Public Relations from Rajendra Prasad College of Mass Communication, where he excelled academically.
His contributions to rural and social marketing have not gone unnoticed. Dwipal was honored with a Lifetime Achievement Award from the Rural Marketing Association of India, recognizing his immense impact and dedication to advancing rural marketing strategies. His insights into communication methodologies and strategies have been sought after across numerous platforms, making Dwipal a prominent figure in public health and marketing.
Notable Roles and Contributions
Throughout his remarkable career, Dwipal has held various key positions in noteworthy organizations. As a mentor and consultant, he has influenced numerous initiatives aimed at enhancing communication strategies within the health sector. His previous roles include:
- Founder Trustee at the Center for Advocacy and Research (CFAR).
- Team member at the Unique Identification Authority of India (UIDAI), where he contributed to communication strategies aimed at over 1.2 billion Indians.
- Communication Consultant at Hindustan Latex Family Planning Promotion Trust, focusing on reproductive health and HIV/AIDS education.
- President at Ogilvy Outreach and previously served as Vice President at Thompson Social under JWT Delhi.
- Executive Director at RKSwamy/BBDO and Media Director at Hindustan Thompson Associates.
In addition to his professional roles, Dwipal is known for his contributions to academia, serving as a visiting faculty member at various management institutes where he shares his extensive knowledge and experience in social issue communication strategies. He has been a speaker and panelist at numerous conferences, such as those organized by CII in Chennai and Kerala, addressing Corporate Social Responsibility (CSR) and its implications for rural and social marketing. His passion for education continues to influence new generations of communication professionals.
As a member of the Awareness & Communication Strategy Advisory Council (ACSAC) under the auspices of UIADI, Dwipal has played a critical role in formulating communication strategies that reach underserved populations effectively. His collaborative efforts in setting up communication units for rural and low-income demographics in Sri Lanka and Indonesia illustrate his commitment to personalizing communication strategies for diverse cultural contexts.
Moreover, his extensive knowledge has also guided initiatives like the Fluoride Knowledge and Action Network and the Arsenic Knowledge of Action Network, where he has contributed as a strategic communicator, assisting in raising awareness and advocating for necessary action on critical public health issues.
Conclusion
Dwipal Bose exemplifies a deep commitment to rural and social marketing through his extensive work in the field and innovative communication strategies. His extensive background in economics and communication, combined with a wealth of professional experience spanning multiple continents, uniquely positions him as a leading voice in advocating for health and social inclusion. His accolades, such as the Lifetime Achievement Award from the Rural Marketing Association of India, further solidify his reputation as a trailblazer in the realm of rural marketing and behavior change communication. With his steadfast dedication to enhancing lives through effective communication, Dwipal Bose continues to be a pivotal force in the campaign for social and health equity across India and beyond.
Achievements
Lifetime Achievement Award from the Rural Marketing Association of India
Founder Trustee of the Center For Advocacy and Research (CFAR)
Consultant with UNICEF and USAID
Launched Ogilvy Outreach and Thompson Social
Led immunization campaigns for the Government of India
Member of Awareness & Communication Strategy Advisory Council (ACSAC)
Location
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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