Dror Ben Yishai

Dror Ben Yishai is the Chief Technology Officer (CTO) at Intent IQ, a company specializing in identity resolution for digital advertising. He has been with Intent IQ since 2010, where he provides strategic and technical leadership to develop innovative solutions for the complexities of identity in advertising across various devices and platforms.14

Professional Background

• Role at Intent IQ: As CTO, Dror is instrumental in creating technologies that help untangle identity across households and devices. His work involves clustering data to build comprehensive identity profiles while ensuring user privacy through techniques like hashed email addresses.12
• Focus Areas: His initiatives include expanding the company's identity graph to cover over 95% of U.S. households and addressing challenges in connected TV (CTV) advertising.12 He emphasizes the importance of privacy-friendly solutions in the evolving AdTech landscape, advocating for methods that allow targeted advertising without compromising user data.3

Contributions and Insights

Dror has spoken on various platforms about the intersection of privacy and targeted advertising, arguing that strict consumer privacy can coexist with effective ad targeting. He promotes Intent IQ's Data Sharing Choices, a framework that allows users to opt-in for anonymous data sharing, which helps maintain user privacy while supporting the ad ecosystem.3

Personal Details

Dror Ben Yishai is based in Netanya, Israel, and maintains an active presence on LinkedIn, where he shares insights related to his work and the AdTech industry.5