Roland Abold

Dr. Roland Abold is a seasoned professional with vast experience in Sales & Commercial Excellence, Market Research, and Consulting.

Currently serving as the VP Sales & Commercial Excellence at GfK, a global leader in data and analytics, Dr. Abold focuses on Sales & Business Development for GfK's global Media & FMCG business and Netquest.

With a background that includes roles such as Head of PMO & Sales Office, Executive Manager to the CEO, Industry Lead, and Research Manager at GfK, Dr. Abold has honed his expertise in Customer Experience (CX), Brand Management, Marketing Effectiveness, and Product & Innovation.

He has also delved into areas like Digital Transformation, Sales Operations, and Commercial Excellence during his tenure in the industry.

Before his corporate journey, Dr. Abold worked as an assistant professor for social sciences at the University of Bamberg, where he focused on public opinion research and statistical methods and analysis.

Dr. Abold holds a PhD from the University of Bamberg and has been sharing his knowledge by teaching 'Market Research' as a visiting lecturer at the University of Kufstein since 2011.

He has also been actively involved in industry associations, serving as a Board Member for the ADM e.V. and as a member of the Supervisory Board at DataAhead and the Board at MarketingScan.

Dr. Abold's educational background includes studying Political Science, Economics, and Communication Science at various universities, culminating in a PhD in Political Science.

His wealth of experience, from academia to corporate leadership, positions him as a prominent figure in the fields of Market Research, Sales, and Commercial Excellence.