Paul Marsden

Dr. Paul Marsden (CPsychol) is a prominent consumer psychologist with a profound expertise in understanding consumer behavior and trends.

With a strong educational background including a Master's degree in Psychology of Fashion from the London College of Fashion, a PhD in Social Psychology from the University of Sussex, and post-doctoral research on the Financial Value of Word of Mouth from The London School of Economics and Political Science (LSE), he possesses a rich academic foundation.

Dr. Marsden's passion lies in decoding the influence of digital disruption on consumer needs and motivations. He imparts his knowledge through lectures on consumer trends and psychology at the London College of Fashion's business school, while also delving into research on 'enclothed cognition,' exploring the psychological impact of clothing on cognitive processes.

As a chartered psychologist accredited by the British Psychological Society, Dr. Marsden co-founded Brainjuicer PLC, now known as System1 Group. This research company utilizes online psychological techniques to gain deep insights into consumer behavior, highlighting his innovative approach in the field.

His professional journey includes roles as a Research Psychologist/Lecturer at the University of the Arts London, and previous tenures as a Consumer Psychologist at Syzygy and Brand Genetics. Additionally, he has contributed as a Post-Doctoral Researcher in Media Effects at the London School of Economics.

Dr. Marsden's specialization in consumer psychology, research methodologies, and digital disruption underscores his status as a thought leader and influencer in the realm of understanding consumer behavior and market trends.