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Markus Dirr
C-Level Executive, Growth Focus, Supervisory and Advisory Board Member, +20 years in digital marketing/business with proven change and collaborative leadership capabilities. Talented Speaker.
Dr. Markus Dirr is a seasoned executive with extensive experience in digital transformation and business leadership. He currently serves as the Group CEO at ISAC GmbH, a management holding company that owns and manages several digital platforms.4 Prior to this role, he held the position of Chief Digital Officer (CDO) and Executive Director of Business Division Digital at Messe München GmbH for over 7 years.1
Dr. Dirr's career highlights include:
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Appointed as Executive Director of Product Marketing & Sales at Messe München in July 2021, leading a newly formed division focused on customer acquisition and retention.35
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Served as Chief Marketing Officer (CMO) at reBuy reCommerce GmbH from 2015 to 2016, where he led growth strategies and managed a team of up to 25 employees.1
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Founded two e-commerce startups between 1997 and 2009.1
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Holds a doctorate in Sociology (PhD / Dr. Phil) from Ludwig-Maximilians-Universität München, with a thesis on analyzing viral digital products and services.12
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Completed the General Management Program at Harvard Business School in 2019.1
Dr. Dirr is also active in academia, having served as an Associate Lecturer at both Hochschule München and LMU München, teaching topics related to digital society and social media.1
