Anastasia Gabriel

Dr. Anastasia Kārkliņa Gabriel, Ph.D., operates at the convergence of culture, brand, and innovation, decoding culture with academic precision to assist brands in developing culturally intelligent and inclusive strategies.

Engaged in a multi-disciplinary approach, Dr. Gabriel amalgamates cultural theory, ethnographic observation, semiotics, trends, and consumer research to delve into the intricate layers of cultural and human insights.

Collaborating with notable agencies like Kantar, Butterfly, McCann, The Digital Fairy, Space Doctors, and Crowd DNA, Dr. Gabriel has worked with reputed brands such as Disney, Nike, Samsung, Coty, Bacardi, and more, predominantly in the US market and occasionally in Russia.

Underpinned by a profound belief in critical thinking and people-centered work, Dr. Gabriel leverages her expertise in critical race, gender, and sexuality studies to infuse brand strategy with diversity, equity, and inclusion (DEI) thinking, alongside robust cultural intelligence.

Driven by an anti-oppressive lens that amplifies marginalized perspectives, Dr. Gabriel, an activist with over a decade of involvement in grassroots movements, advocates for social impact and transformation within brand narratives.

Rooted in the intellectual lineage of Black Studies, Dr. Gabriel's outlook on identity matters and values-driven work is deeply influenced by this tradition.

Eager to engage in conversations that explore the significance of culture in shaping perceptions and values, Dr. Gabriel can be reached at anastasia@alwaysalready.co.

With a Doctor of Philosophy (Ph.D.) from Duke University and a Bachelor's degree from the same institution, Dr. Anastasia Kārkliņa Gabriel brings a wealth of knowledge and expertise to her endeavors in brand strategy and cultural analysis.