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Achint Nigam
Blockchain - NFT - Qualitative Marketing Researcher - Ph.D. IIM-L - Prof.@BITS
Dr. Achint Nigam is a passionate marketing professional with a Ph.D. in Marketing from the Indian Institute of Management, Lucknow (2019). His research focuses on Conditional Promotions and Consumer Behavior in online and offline B2C settings. Skilled in qualitative research methodologies, he believes understanding consumer behavior is more of an art than science. Currently an Assistant Professor at BITS Pilani, his expertise lies in Digital Marketing, Marketing Research, Pricing, and Marketing Theory. He has a strong publication record in reputable journals and actively serves as a reviewer for esteemed publications. His research interests include Digital Marketing strategies, blockchain applications in marketing, and gamification in various sectors. Outside work, he enjoys exploring investing and the psychology of money, inspired by renowned figures like Warren Buffett and Charlie Munger.
