Doug MacDonald

Doug MacDonald is a seasoned professional with a background in sales, business development, and partnerships within the software and analytics industry, having worked at reputed companies like Adap.tv, Deep Root Analytics, VideoAmp, and LiveRamp.

With a focus on the advanced TV sector, Doug has excelled in building high-performing sales teams and fostering strategic business relationships in startup environments, driven by a consultative sales approach to understand partner requirements and promote innovative software solutions for mutual success.

Apart from his professional endeavors, Doug also engages in musical pursuits as an alto sax and flute player. He actively contributes to the community as a board member of Union Township's Environmental Commission and has previously served on the Board of Trustees for the esteemed non-profit organization, Music for All Seasons, supporting local communities and military veterans.

Doug's academic background includes studying Bachelor of Music with a specialization in Commercial Arranging from Berklee College of Music.

Having held various roles across organizations like LiveRamp, VideoAmp, V12 Data, Deep Root Analytics, Adap.tv, Penton Media, and others, Doug MacDonald brings a wealth of experience and expertise in the domain of advanced TV, marketing science, and ad tech.

Through his tenure as Managing Director, Contractor, Consultant, and VP at different companies, Doug has honed his skills in driving sales, developing partnerships, and deploying innovative solutions to meet the evolving needs of partners and clients.

Doug MacDonald has also held significant positions at New Jersey Economic Development Authority (NJEDA) and has been actively involved in fostering partnerships and driving commercial leads within the TV industry.

His diverse professional background and commitment to excellence make him a valuable asset in the public sector today, where he leverages his vast industry knowledge and skills for the betterment of the community and beyond.