Alison Baum

Alison Baum OBE is the Founder and Chief Executive Officer of Best Beginnings, a national charity in the UK dedicated to improving child health and wellbeing. Under her leadership, Best Beginnings has grown from an initial concept into a respected organization that focuses on tackling child health inequalities through innovative programs and collaborations. Baum was awarded the Order of the British Empire (OBE) for her significant contributions to this field, particularly in addressing disparities in child health services.12

Her work emphasizes the importance of evidence-based approaches and community engagement to ensure that every child receives the best possible start in life. Baum's leadership has been instrumental in establishing Best Beginnings as a key player in early years health initiatives.13