Donna Talarico

Donna Talarico is a multifaceted professional with over two decades of experience in content strategy, writing, and marketing, primarily focused on higher education and B2B sectors.1 Based in Lancaster, Pennsylvania, she currently works as an independent content marketer, offering her expertise to various clients, including digital agencies.1

Professional Background

Talarico's career spans several key areas:

Content Strategy and Writing:: She specializes in creating compelling content for print, online, and interactive campaigns, particularly for higher education institutions.1

Journalism:: Talarico works as a freelance journalist and storyteller, contributing to various publications.14

Higher Education Marketing:: She writes a monthly marketing column for Wiley's "Recruiting & Retaining Adult Learners" newsletter, covering marketing trends in higher education.1

Literary Endeavors:: Talarico is the founder, publisher, and managing editor of Hippocampus Magazine, a creative nonfiction literary journal.14 She also runs its associated small press and organizes a creative nonfiction writing conference called HippoCamp.2

Education and Achievements

Talarico holds multiple degrees, including:

• BA in Communication Studies from Wilkes University
• MA and MFA in Creative Writing from Wilkes University
• MBA from Elizabethtown College
• MA in Literary Publishing from Wilkes University1

She has been recognized for her contributions to the field, winning a Red Stapler award as a HighEdWeb presenter.3

Current Work

As an independent contractor, Talarico offers content marketing, copywriting, and UX writing services.1 She collaborates with various clients, including:

• OHO Interactive (Higher Education Content Specialist)
• Azola Creative (B2B Content Writer/Strategist)
• Modern Tribe Inc. (Content Writer & Strategist)1

Talarico's work often involves creating content for digital marketing campaigns and web redevelopment projects in higher education, healthcare, and technology sectors.1