Don “eCommerce” Brett

Don "eCommerce" Brett is a seasoned eCommerce professional who currently serves as the Managing Director of Pattern Advisory at Pattern®.23 Here's an overview of his background and role:

Professional Experience

Don Brett brings nearly two decades of experience in the eCommerce industry to his position at Pattern®.2 His expertise spans various aspects of digital commerce and brand management.

Current Role

As Managing Director of Pattern Advisory, Brett leads the company's newly launched North America advisory practice.12 This role involves:

• Providing strategic guidance to premium brands
• Leveraging Pattern's marketplace analytics and brand management capabilities
• Driving eCommerce acceleration for clients

Previous Experience

Before joining Pattern®, Don Brett held several notable positions:

• Worked at Newell Brands
• Involved in private equity
• Board member of "The Retail eCommerce Club"
• Founder of "The CPG View" podcast

Education

Brett is associated with Harvard Business School, which likely contributes to his strategic approach to eCommerce.3

Industry Influence

Don Brett is known for his expertise in eCommerce, as evidenced by his nickname "eCommerce" Brett.3 He has a significant following on LinkedIn, with over 32,000 followers3, indicating his influence in the industry.

Location

Based in Atlanta, Georgia, United States.35

Don Brett's appointment at Pattern® in July 2023 marks an important expansion of the company's services, particularly in the North American market.14 His extensive experience and industry knowledge position him well to lead Pattern's advisory practice and contribute to the company's goal of accelerating eCommerce for premium brands.