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Don Barker
Textbook Author
Donald I. Barker is an accomplished author and educator affiliated with Cengage Learning, where he specializes in textbooks related to social media marketing and Internet research. He has co-authored several editions of "Social Media Marketing: A Strategic Approach," which emphasizes practical applications and case studies in the field of social media marketing.12
In addition to his work on social media, Barker has authored "Internet Research," which focuses on teaching students effective online research skills.4 His educational approach is rooted in constructionism, promoting hands-on learning to help students master complex skills efficiently.3
Barker is based in Post Falls, Idaho, and has a background that includes various roles in education and publishing, contributing to his expertise in emerging information technologies.5 His contributions are significant in shaping contemporary marketing education.
