Diego Hoter

Diego Hoter is the Co-Founder and CEO of ucrop.it, a collaborative platform that enables farmers and companies to agree, trace, verify, and share sustainable crop stories at the farm level.12 He founded the company in 2018 along with Marcos Botta (Chief Innovation Officer) and Matías O'Keefe (Chief Technology Officer).3

Professional Background

Diego has over 20 years of experience as an entrepreneur and professional, with a demonstrated history of delivering valuable results across several industries, including:

• Management consultancy
• Technology
• Agriculture
• Real estate

Career Highlights

• ucrop.it (2018-Present): Co-Founder and CEO2
• Torrepueblo (2016-2022): Executive Director and Commercial Director2
• Monsanto Company (2008-2016): Held various leadership roles, including Soybeans Business Leader and INTACTA RR2 PRO & ASGROW Soybeans Leader24
• INOKS Capital SA (2007-2008): Business Developer2
• Scientrix (2004-2007): Business Strategy Manager2

Education

• MBA in Strategy, Finance & Economics from The University of Edinburgh (2003-2004)2
• Marketing Specialization from Universidad Torcuato Di Tella (2014)2
• Blockchain stream at Rotman Business School, Entrepreneurship program (2020-2021)2

Role at ucrop.it

As CEO of ucrop.it, Diego is responsible for:

• Developing the company's vision and business strategy
• Defining the P&L and company objectives
• Leading the team
• Overseeing deployment
• Creating optimal business and organizational conditions for success5

Under Diego's leadership, ucrop.it has grown significantly. By 2022, the company was tracing 2.2 million acres of climate-verified crops across multiple countries, including the United States, Mexico, and Argentina.1