Diego Gianelli

CPG & Retail Executive | Brand & Commercial Builder | E-Commerce, Digital & Demand Generation | P&L Management & Cross Functional Leadership

Diego Gianelli is a seasoned global marketing and general manager leader, known for his progressive experience in cultivating iconic consumer brands and high-performance teams driving substantial revenue and EBITDA growth.

With a reputation for being a disruptive innovator and hands-on operator, Diego possesses exceptional strategic growth acumen, commercial prowess, and in-depth expertise in CPG and Retail sectors, spanning B2B, B2C, and DTC realms.

His skill set extends to Strategic and GTM Planning, Brand Management, Product/Category Development, Product Design & UX, Supply Chain & Operations, Market Development & Sales Enablement, Data Analytics & Insights, Omni-Channel strategy, and Digital/Performance Marketing.

Diego is characterized by his energetic leadership style, resilience in driving change, and a fearless approach to decision-making and calculated risk-taking, which have led him to excel in diverse scenarios including start-ups, joint ventures, divestitures, and turnaround projects.

Passionate about bold goals, reinvention, and continuous improvement, Diego has fostered thriving cultures in dynamic start-up environments across Industrial, Pharmaceutical, BioTech, Health & Wellness, Food, and Beverages sectors.

He holds a Master of Business Administration (M.B.A.) with a focus on Strategy & Marketing from the University of Toronto - Rotman School of Management, complemented by a Bachelor of Science in Communications and Social Sciences from Universidad Gabriela Mistral.

Diego's professional journey includes prominent roles such as Vice President, International-Americas at Inspire Brands, Global Consultant at Guidepoint, Board Member at New Wave Corp., Principal at InsideOut Consulting, and Global Vice President of Marketing & Digital at Aurora Cannabis Inc.

He has also occupied key positions at leading companies like Auxly, Tim Hortons, Starbucks, Nestle, The Kraft Heinz Company, General Mills, McDonald's Corporation, and Bechtel Corporation, where his strategic vision and operational excellence have left a lasting impact.