Diego Fernandez

Diego Fernandez is the Co-Founder and Chief Executive Officer of RewardsWeb, a Miami-based startup that enables Latin American users to leverage their loyalty points to purchase goods on e-commerce websites.1 He teamed up with Rodrigo Rodas in 2021 to build RewardsWeb, bringing his experience as a serial entrepreneur and e-commerce veteran to the venture.15

Professional Background

Fernandez has over twenty years of experience in the corporate world.5 Prior to co-founding RewardsWeb, he had a notable career in various business ventures:

• He successfully built and operated the Mail Boxes Etc. business in Guatemala, where he was praised for his professionalism and outstanding performance.2
• In addition to RewardsWeb, Fernandez is also a Co-Founder and Director at PeopleFund.5

Role at RewardsWeb

As the CEO of RewardsWeb, Fernandez leads the development of a technology platform that enhances loyalty and reward programs.3 The company aims to solve the problem of redeeming loyalty points in Latin America, where it's often challenging for consumers to use their rewards effectively.1

Recent Activities

In September 2021, Fernandez participated in the IDC Ventures Visa Day event, engaging with fellow founders and Visa executives.4 This involvement demonstrates his active role in networking and business development for RewardsWeb.

Company Overview

Under Fernandez's leadership, RewardsWeb has:

• Raised approximately $4 million in external funding
• Grown to a team of 32 employees spread across Miami and Latin America
• Secured a partnership with LATAM airlines to offer rewards from their LATAM Pass program1

Diego Fernandez's LinkedIn username is diegofernandezk, as mentioned in the query.