Diederick Ubels

Diederick Ubels is the Managing Director EMEA at Vistar Media, a prominent figure in the digital out-of-home (DOOH) advertising industry.12 He has extensive experience in programmatic advertising and media buying platforms.

Career Highlights

Vistar Media:: Ubels currently serves as the Managing Director for the Europe, Middle East, and Africa (EMEA) region at Vistar Media.1 In this role, he has been actively involved in expanding the company's presence and operations across Europe.

Sage+Archer:: Prior to joining Vistar Media, Ubels was associated with Sage+Archer, which he describes as "the only truly-automated self-service buying platform for digital" out-of-home advertising.1

Industry Involvement

Ubels is actively engaged in industry events and initiatives:

• He has attended the Cannes Lions International Festival of Creativity, representing Vistar Media.3
• He participates in other industry events such as OMR (Online Marketing Rockstars) in Hamburg.6

Recent Developments

Under Ubels' leadership, Vistar Media has been expanding its capabilities and market presence:

• In April 2024, Vistar Media acquired ADstruc, adding traditional OOH planning and buying software to its suite of services for buyers.4
• The company has been actively recruiting in Europe, with Ubels mentioning 11 open positions in the region as of April 2024.5

Diederick Ubels maintains an active presence on LinkedIn, frequently sharing updates about Vistar Media's growth, industry trends, and his participation in various media and advertising events.23456