Didi Deane

Didi Deane is a highly educated professional with a strong background in finance and business development. She studied MBA with a focus on social enterprise and economic development at Yale School of Management. Additionally, she pursued a BBusSci in Finance at the University of Cape Town.

Throughout her career, Didi Deane has held various key positions in different organizations. She currently serves as the Chief Operating Officer (COO) at JEFF Fitness. Previously, she played a vital role as the Co-Founder of POPCO Ice Cream and as the Head of Retail & Marketplace at Takealot.com.

Prior to these roles, Didi Deane gathered extensive experience working in renowned companies such as Bain & Company, Sequentric Energy Systems, Secondharvest Consulting, Brandhouse, and Booz & Company. Her diverse roles included business development, consulting, and strategic planning, showcasing her versatility and expertise across different domains.

Having been part of initiatives like the Cairo to Cape Town Cycle and graduating with an MBA in 2011 from Yale School of Management, Didi Deane's professional journey reflects a blend of academic excellence and hands-on experience in both startups and established corporate environments.