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Diane McNamara
Creating Powerful Partnerships with Media, Influencers and Corporate Sponsors
Diane McNamara is the President and founder of Fire it Up, PR, a public relations firm she launched in 2002.12 With over two decades of experience in the industry, McNamara has established herself as a seasoned professional in branding, public relations, and demographic-specific messaging.1
Career Highlights
Fire it Up, PR: McNamara founded Fire it Up, PR with a mission to prioritize client needs, maintain transparency, and strive for excellence.1 Her approach involves:
- Treating every client as a top priority
- Being fully transparent and impeccable with her word
- Living by the mantra that "good enough is the enemy of great"
Expertise and Industries: Throughout her career, McNamara has worked with various industries and clients, including:
- Travel and tourism
- Entrepreneurs and philanthropists
- Film and television shows
- Celebrities and athletes
- Real estate and development
- Hotels and hospitality
- Culinary and restaurant sectors
- Design firms and architects
- Manufacturing and gaming industries1
Notable Projects and Achievements
- Executed media relations and red-carpet events for major studios and celebrities
- Planned lifestyle campaigns for four consecutive Olympic Games for the United States Olympic Committee and NBC Olympics
- Co-founded and managed the award-winning Girl Camper Magazine
- Created and hosted the Frugal Yankee Radio Hour on WORC Radio
- Provided public relations and digital content support for Knoll, Inc.
- Represented former Gold Medal-winning U.S. gymnast Nastia Liukin3
Philosophy and Approach
McNamara emphasizes the importance of creating meaningful opportunities for all stakeholders and supporting them fully. She offers a range of services, including:
- National broadcast interviews
- Securing covers of major mainstream magazines
- Developing partnerships with influencers in business, entertainment, and non-profit sectors
- Creating and distributing video content
- Managing social networking campaigns across multiple platforms1
Diane McNamara's LinkedIn profile can be found under the username dianemcnamaraboston, where more details about her professional experience and achievements are available.1