York University

Director of Sales, EF Educational Tours.
Specializing in People Development & Sales Coaching

One-woman coaching business & hostess of the careers podcast The Spotlight Project.
Book your FREE 20 min consult at www.dianachungcoaching.com

Sales Coaching, Training, and Enablement For: 

Freelancers and Small Business Owners - who love your product/service, but the HATE the idea of selling it. You need support creating an organic sales plan that drives results and feels aligned to brand. 

Corporate Sales Leaders - needing to scale and ramp your revenue teams to support your growth ambitions and create a culture of #salesproud. Need support rapidly up-skilling your teams and putting systems and structure in place to sustainably support your growth goals 

1:1 Career & Leadership Coaching For: 

Corporate Professionals - you're at a cross-roads in your career and it's not a happy place. You've built a version of yourself for a long time, but now are in desperate need of change. Trapped in feelings of overwhelm, you need help getting clear on what you need and actioning in that direction. 

Minority Female Leaders & Execs - it's lonely at the top. Especially as a woman of colour. Lots of pressure and expectations, but not a ton of guidance. You need a trusting ear and practical/real-time guidance on sharpening your core leadership skills on the job and finding a way that feels natural to you.

Self-employed

Career & Sales Coaching | Diana Chung Coaching Co.

As a sales coach in the National Sales Office, I worked exclusively with internal teams that managed and sold the firm's top priority clients, supporting deals averaging >$10M in yearly revenue. 

Provided strategic sales coaching on qualifying & shaping our deals, developing win themes and differentiators, establishing trusting relationships with decision makers, and delivering winning pitch presentations to the client

Deloitte

Sales Coach | Value Sales & Excellence

Hired during the post pandemic e-commerice boom, my role on the Global Sales Enablement team was to ram, upskill, and train our rapidly growing sales teams in North America, Europe, and the South Pacific. 

Worked directly with global sales leaders & regional enablement partners to to identify urgent pain points and enablement needs to design, launch, and implement on-going sales learning programs that could help us scale faster and better.

Shopify

Sales Enablement Program Manager | Global Enablement

As a senior member on the Customer Success/Professional Services team, worked directly with our most important executive clients to coach & advice on how to develop their OKRs and leverage the 7Geese software to implement performance and OKR best practices into their teams and business. 

This coaching included topics like: conducting effective 1:1s, pulse surveys, and impactful annual performance reviews

7Geese

Senior Performance Coach | Customer Success

Reporting to the VP of Sales, promoted into Director to oversee the growth strategy for the Western Canada Office. Was responsible for managing both top and bottom line revenue, and coaching a resilient and gritty sales team. 

Led a team of 12 AE & BD reps  and 2 managers to hit aggressive growth targets at a minimum of 10% up year on year

EF Educational Tours

Director of Sales | Western Canada

Reporting to the Director of Sales for Western Canada, was recruited from the Toronto office to turn around an underperforming team. Was tasked to drive significant change in both the culture and performance of the office. For 2 consecutive years, helped to lead the team to +15-18% sales growth

Sales Manager | Western Canada

Reporting to the head of Employee Experience, led the design and execution of the learning and development programs for the national sales team. Including EF's Onboarding Program for new hires, and EF's Entrepreneurial Development Program. A 3-year career plan designed to support managers in tracking growth and empowering sales teams to own their development.

Sales Training Program Manager | Canada

Worked in partnership and consultation with passionate educators looking to use travel experiences as a hands-on platform to supplement their curriculum and form strong global student leaders

Senior Account Executive

M2W is a social enterprise, enabling people to do good through their consumer choices through the offering of fair trade artisan products and global service trips for students. Reporting to the Director of Sales for Global Trips, oversaw the performance management for the sales team

Me to We

Sales Manager | Youth Trips

Exceptional ability to build and maintain strong relationships with external stakeholders by providing quality customer service through high-touch email, phone, and social media communications. 

Demonstrated natural capability for sales by building trust, understand the client's motivations, and tailoring the product to match the value drivers of the customer. Resulted in being one of the top sales performers on the team in first year

Initiated the launch of a youth driven facebook fundraising group. The group acted as a one-stop hub for youth to connect with other like-minded youth for financial support in order to make volunteer travel much more accessible. In the first year, it ballooned to over 800 members, and resulted in a high conversion of cost-worried youth to invest in the Me to We experiences

Sales Development Rep | Youth Trips

Mentored and instructed students in dance and spoken word workshops that focused on creating an alternative positive outlet for their stress 

Spoke about personal experiences with violence for the grade 9 and 10 students at Dr. G.W. Williams highschool which inspired one student to say, “I could really relate to what Diana’s story. Her speech inspired me to pursue my own artistic passion”