Angelica Sykes

Angelica Sykes is an entrepreneur specializing in online growth management & lead generation for small to medium-sized brands and startups. With a background as a pro freeride snowboarder and as the ex British freeride champion, Angelica brings a unique perspective to her work. She approaches marketing with a balance between holistic and data-driven strategies.

Angelica's expertise includes paid and organic acquisition, website management, conversion strategy and optimization, lead generation, data analysis, building data capture funnels, marketing automation, CRM, brand strategy, B2B and B2C sales, event marketing, joint venture communications & strategy, content marketing, SEO strategy, email marketing, and end-to-end campaign management.

She is proficient in tools like Google Analytics, SEMRush, Mailchimp, Active Campaigns, Hubspot, and Pipedrive. Angelica also excels in budget and financial management, team management, relationship development & management, and creating company growth and marketing roadmaps.

In addition to her marketing skills, Angelica has specialist knowledge in the Nordic and Italian markets, as well as experience with Asian market platforms such as WeChat and Baidu.

Angelica Sykes studied at St Mary's Menston and has held positions such as Head of Digital & Memberships at Shine for Women, Marketing Consultant at Ridestore, Head of Content at ScreenCloud - Digital Signage, and various marketing roles at companies like Gigway, JNW Properties, and Thrillism. She has also contributed as a Blogger and Content Producer at the Ski Club of Great Britain and held positions at Love Support Unite Foundation, 4478 Marketing & Online Growth Management, and TUI.