Dexter Santos

Dexter Santos is a seasoned sports and entertainment executive with an extensive background in building partnerships and innovative marketing strategies in the industry.

He possesses expertise in strategic planning, brand development, advertising, and securing celebrity talent for various projects.

With a career spanning 30 years, Dexter has held executive positions with Major League Baseball, the National Basketball Association, and the Florida Lottery.

Currently, he serves as the Vice President of Player Services at the NFL Players Association, overseeing services for current and former players and managing NFL Players Inc., which generates over $200 million annually.

Dexter excels in brokering partnerships between NFL players, sponsors, licensees, and corporate brands, and maintains connections with player agents and sports and entertainment marketing representatives.

His educational background includes studies at Eastern Kentucky University and Kennesaw State University.

Dexter has held previous roles as the Chief Marketing Officer at the Florida Lottery, Senior Director of Marketing and Civic Affairs at the Atlanta Hawks, and Director of Civic Affairs at the Atlanta Braves.