Devon Powers

Devon Powers is a communication studies scholar and author with expertise in consumer culture, cultural circulation, and promotion. She served as an Associate Professor in the Department of Advertising and Public Relations at Temple University from 2016 to 2022. During her tenure, she contributed significantly to research on branding, trends, and promotional culture. Powers is the author of several notable works, including On Trend: The Business of Forecasting the Future, Writing the Record: The Village Voice and the Birth of Rock Criticism, and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.123

Powers holds a Bachelor of Arts in Women's Studies and English from Oberlin College (1999) and a Ph.D. in Media Studies from New York University (2008). In July 2022, she transitioned to the University of Michigan, where she now serves as a Professor in the Department of Communication and Media.234