Brigham Young University

Director, Demand Generation at XANT

Strider Technologies

Director, Demand Generation

Citcon is the all-in-one payment gateway that allows merchants to accept digital payments across platforms on a global scale, providing solutions for any device, channel, or business model.

CITCON

XANT helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud uses Real Data powered by AI—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility.

XANT

Drip

Director of Demand Marketing

InMoment

Director of Digital Marketing

Sr. Manager, Digital Marketing

The marketing team at NUVI is responsible for generating and qualifying for NUVI's inside sales team. My efforts included all aspects of demand generation campaign strategy, program development, technology, testing and optimization, and ROI tracking. 

My primary responsibilities included:
* B2B Lead Generation
* Program and Campaign Testing
* Campaign Analytics and Measurement
* NUVI.com Strategy and Optimization
* Marketing Automation and Lead Nurturing
* Account Based Marketing
* Demand Generation Webinars
* Sales Enablement and Training

NUVI

The acquisition marketing team at Vivint worked as a partner to the inside sales team in an effort to drive qualified interest in the Vivint product suite (home security, energy management and home automation).  My team specifically managed all affiliate relationships, marketing automation efforts, customer referral programs and corporate sponsorships.

My direct responsibilities included:
* Managing $3.6M annual spend to create B2C sales leads for large inside sales team
* Leveraging strategic partnerships and database marketing programs including email nurture and customer referral programs to generate 700+ new customers each month
* Managing team of four affiliate marketers and program managers
* Analyzing and reporting on effectiveness of 500+ affiliate marketing campaigns using performance metrics from impressions to new customer revenue
* Growing customer referral program from 50 new customers to 200+ new customers over the course of three months
* Directing corporate sponsorship efforts - annual spend of $1.4M - Utah Jazz, RSL, BYU and U of U

Vivint, Inc

Digital Marketing Manager

Digital Marketing Specialist

Developed and executed direct marketing communications used to drive attendance to high-touch customer and prospect marketing events.  

Used Marketo to maintain and communicate with the marketing database in an effort to drive highly qualified leads to LANDesk's inside sales team.

Ivanti

Marketing Automation Specialist

Managed and interpreted Google Analytics reports to develop marketing strategies.  Developed skills in web content editing and creation.  Demonstrated a loyal work ethic and ability to meet deadlines.

Devin Gagon