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Lauren Ablow Fryefield
Chief Marketing Officer + Consumer Brand Builder | Business Transformation, Turnarounds, Revenue Growth | B2B & B2C Services | American Express & NetJets alum
Lauren Fryefield is a marketing strategist with over 25 years of experience in the field. She has held executive-level positions in various companies, including American Express, NetJets, Vonage, Envision Experience, and WorldStrides. Her expertise is grounded in consumer insight, data, and marketing technology, which fuels engaging and effective creative execution that drives business growth. Lauren has a Bachelor's degree in Economics and Organizational Behavior from Brown University, and an MBA in Marketing and Management Policy from Northwestern University - Kellogg School of Management.
During her 12+ years at NetJets, Lauren played an integral role in establishing the company as one of the world's best-known and respected luxury service brands. Her leadership contributed to a 600% growth in customer base, a tripled revenue, and a doubled prospect database. As Chief Marketing Officer at Envision Experience and WorldStrides, Lauren's strong strategic skills and passion for marketing helped students realize the power of their potential and turned their career dreams into a real-world success.
In addition to marketing strategy, Lauren's expertise in luxury marketing, membership models, education, and travel, digital marketing, direct marketing, advertising, and marketing automation. She is also skilled in branding, communications, CRM, and service marketing.