Vrije Universiteit Amsterdam (VU Amsterdam)

Product Owner

Visma | ProActive

Head of Product

Led the integration of Springest into StudyTube's platform

Studytube

Senior Product Manager

For 1 year, I have led the entire Product team consisting of 8 full-stack developers and 3 product managers, including myself. In the final year of Springest we focussed on adding value to our product and get a stronger product-market fit. 
Springest was acquired by Studytube in November 2021: https://techcrunch.com/2022/02/03/dutch-edtech-studytube-acquires-training-marketplace-springest-and-closes-30m-series-b/

🎯 Setting and communicating Product team's strategy and quarterly OKRs
🤗 Quarterly 1on1's and regular check-ins with individual team members 
⚙️ Shaping the team and its processes

Springest

🤓 Providing feedback on current and upcoming Company Strategy

Strategy Advisor

In 2017 we pivoted our B2B platform to own the entire transaction flow as an additional revenue stream to our business model. I led a team of 4 full-stack developers, working closely together with Finance, Legal, Customer success, partners and clients. We automated the entire process from booking to handling incoming invoices, generating payment overviews and invoices for our clients, receiving payments in and paying out. We tackled complex problems related to financial regulations, cross-border (re-) selling, multi-currency, multi vat rates, deal configurations, price configurations, reporting, compliance, and more. We built separate layer for all transactions allowing us flexibility to integrate with any 3rd party tool. We integrated with Ariba Network as a provider and with Moneybird to automate our bookkeeping. 

● Generating full financial insights on a daily, weekly, monthly basis for clients like Aegon, BAM, Eneco, T-Mobile, Uniper, Vattenfall (DE, NL, SE, UK).
● Processing 1000 invoices a month on average
● Handling batch / split payments for our clients to 100s of providers a month

Product Lead FinTech

I initiated improvements to our processes making our team (with ~7 to 10 developers) work in a happy, asynchronous flow. I took the lead to create a habit of preparing and executing a fitting rollout for the things we worked so hard to ship, as to maximise the value towards our customers. I motivated my team members to embrace our holistic way of working, and use tensions as a fuel to improve.  

⚙️ Integrating and documenting process improvements
🫱🏻‍🫲🏽 Communicating (Product) Rules of engagement with other teams to streamline input and output of the team

Product Process Manager

At Springest we used Holacracy as a framework to organise. I took on the role to teach people about Holacracy and how they play a part. I have done quarterly internal presentations as part of the onboarding process. 

We used Asana as a tool to manage our work. As a Getting Things Done guru, I completed over 100 1on1 sessions with over 50 different people to help them organise their work and get an overview of what is important. I have set up an evaluation program to track level of GTD of all employees and onboarded 5 other coaches. 
Next to that, I provided workshops to external companies, explaining how we work at Springest.

Lead Coach

Within the Product team I have managed and worked on 200+ projects to improve our platform and services. My core foci over the years have been: Marketplace (offering, booking flow and reviews), client onboarding (KYC), Partnerships, Invoicing and Payments, 3rd party integrations and internal tools. Supporting 6000+ Learning providers to increase their business, and enabling employees of big organisations through our Learning Management System (Aegon, NS, Eneco, BAM, T-Mobile & Vattenfall). All this to help people reach their full potential through our platform.
Managed: 
● Public platform (B2C) as enterprise platforms (B2B): Managed projects related to transaction models (e.g. tenders, leads, bookings), high quantity and quality product offering, reviews, user engagement, email automation, and more.
● Springest Invoicing and Payments (see above) 
● Client onboarding and adoption of the platform: Led development of a “Self serviced agreement and deal making” flow, including KYC, ease of onboarding onto multiple platforms. 
● Internal tools and 3rd party integrations: Managed and setup the integrations with tools like Mixpanel, Google analytics, Intercom, Helpscout, Zapier, Asana with our own application to improve workflows for different service teams.
● Partnerships and integrations: Supported and completed partnerships with Evalu, Klantenvertallen, TheFeedbackCompany
● API: Led different projects to improve our internal and external API’s setting up new endpoints and webhooks for data sharing and processing for our core models (learning providers and trainers, products, conversions, reviews).

Key responsibilities
● Prioritizing and communicating many roadmaps with many different stakeholders (internally and externally)
● Performing user research, data analysis, creating and feedbacking on designs, stories, requirements, development plans, roll out plans, marketing plans

Product Manager

Junior Product manager is responsible for collecting useful Product, Market and User information to verify use cases, to develop value proposition and define product position. He focusses on customer development and makes sure that any findings are directly communicated with the designated persons within the company, using the right skills and tools.

As a data analyst, designing measurement programs to support marketing, improve the product and sales. Working closely together with BI to setup tools for analysing data, defining and evaluating useful metrics to improve KPIs. Implementing and maintaining a dashboard to support Product team and other stakeholders

Cloud9 IDE

Junior Product Manager & Data Analyst

Designing a lightweight model for small companies to support the implementation of Scrum.

Internship, Product Owner

Webdesign. 

Designing websites for entrepreneurs in and around Amsterdam. The focus is creating a website that the client can relate to. Making the website usable for customers, without loosing the brand's personality.

Detmar ter Huurne