UCLA

Co-Founder at Trumpia

Anaheim, California, United States

- Help manage all aspects of Sales, Marketing, and Product Management.•	Create unique marketing strategies to launch new channels and vertical markets.•	Manage the product positioning, marketing plan, and establish overall strategy and company vision.•	Identify market trends in order to constantly launch innovative features.•	Help direct all email marketing campaigns, co-branded partnerships, online advertising, social media, SEO and SEM.•	Analyze web analytics on a weekly basis to increase efficiency and performance of SEO and SEM campaigns.•	Develop new ways to significantly improve web content and design by focusing on usability. •	Help manage daily sales operations, implement sales strategies and goals, and monitor sales metrics on a weekly basis.•	Design successful sales techniques/strategies/tactics from customer and market feedback.•	Help oversee all potential sales opportunities including distribution strategies, reseller agreements and product segmentation.•	Exceed volume and profit goals by nurturing partnerships with existing franchise customers.

Trumpia

Co-Founder

- Developed new marketing strategies and utilized sales and marketing tools to create brand awareness in the market.•	Prepared work plans, helped to establish product positioning, and supported multi-functional team with new product launch strategies.•	Managed various advertising and PR agencies and worked closely with them to tap into new markets.  •	Analyzed market trends and competitive research to address business issues, growth opportunities, strategies, and positioning.•	Created customer surveys to define target audience and construct forecasts and budgets.  Conducted focus groups to gather customer requirements, concerns, improvements, and re-align business strategies.

Derek Rhie

Derek Rhie