Suggestions
Derek Halpern
Founder & Managing Director at OGM Digital, LLC.
Derek Halpern is a talented entrepreneur who has achieved great success in various industries throughout his career. He graduated from New York University with a Bachelor's Degree in Economics and a Bachelor of Science in Economics, as well as an Engineer's Degree in Audio Engineering from SAE Institute.
He has held multiple leadership positions in his career, having founded and managed OGM Digital, LLC as its Managing Director. Prior to this, Halpern served as the Director of Google Advertising and a Sales Manager and Senior Digital Consultant for Authority Factory - Smart R.O.I. He also brings with him experience as an Investment Grade Bond Trader for Broadpoint Gleacher and as an Insurance Consultant for New York Life Insurance Company. Halpern began his career as an Accounting Department Intern at MHWLTD.
Halpern's diverse background showcases his expertise in business strategy, digital marketing, finance, and accounting. He is an innovative thinker who has established himself as a respected figure in various industries.
Highlights
So, one of our competitors - a big one - just straight ripped off our brand identity and ethos, in my humble opinion.
10 years ago, I would have been upset.
I mean, they have always sold their product in tubs.
With useless ingredients.
And Truvani came on the scene and destroyed them.
Because we stand for something.
We believe in our customer.
We knew plant protein was something way more elegant than people gave it credit for…
And now, after we have taken shelf space and customers from them…
Their answer is to try and copy us.
And use their leverage to out distribute us.
Typical of a big company to do it.
But while they struggle to catch up…
Our next act is upon us too.
And I’ll quote my favorite poem:
“They copied all they could follow but they couldn’t copy my mind. So I left them sweating and stealing a year and a half behind” - Rudyard Kipling
You see, when people copy you, as a new business owner, it’s frustrating.
“I can’t believe they did it, “you think.
But you can believe it.
The reason why we were able to do what we did in the first place was because they couldn’t see what you saw.
And the answer, as always, is to continue innovating.
If anything, someone copying you is great news. Because now you have the opportunity to show them why you’re a threat in the first place.
Game on, suits. 2025 is gonna be fun.
This is my favorite content on Twitter.
Isaac always tells the story behind some amazing restaurants and hotel experiences.
