Deniz Hassan

Deniz Hassan is a prominent figure in digital fundraising for the non-profit sector, particularly known for his work with the United Nations World Food Programme (WFP). He is recognized as one of the sector's leading digital practitioners and a regular speaker on digital fundraising at conferences.1

As the Global Digital Fundraising Lead at WFP, Deniz played a crucial role in the organization's digital growth. He was instrumental in developing WFP's digital program from its inception to a multi-million pound individual giving initiative. Under his leadership, the program expanded to drive income in more than 100 countries and in five languages.1

Deniz's expertise spans various aspects of digital fundraising, including:

1. Strategic and operational digital planning
2. Technical infrastructure development
3. Media buying
4. Data analysis

His experience extends to working with a wide range of charities, both large and small, as well as national and international organizations. This diverse background has given him an unparalleled understanding of digital fundraising strategies across different scales and contexts.1

Currently, Deniz Hassan holds the position of Deputy International Director of Fund Development & Communications - Global Head of Digital Fundraising.2 In this role, he continues to leverage his extensive experience to drive digital fundraising initiatives on a global scale.

Deniz is also actively engaged in discussions about the challenges facing the non-profit sector, as evidenced by his recent LinkedIn post about the failures of the localization agenda in humanitarian aid.3