Joe Berwanger

Joe Berwanger is the Vice President of Research & Analysis at Qessential Medical Market Research, a company specializing in providing pharmaceutical and medical technology firms with valuable market research insights.

Qessential offers recruitment services for healthcare-related participants for various research studies and conducts full-service market research studies for clients.

The insights gathered from interviews, surveys, and focus groups with patients and healthcare providers aid in concept development, advertising, product management, and competitive analysis.

The company's unique database of over 1 million healthcare experts enables them to find specific participants for research studies, providing clients with a competitive edge in the evolving healthcare industry.

Joe Berwanger has a diverse educational background, including a Concise Course in Brewing Technology from Siebel Institute World Brewing Academy, an MBA in Entrepreneurism and Marketing Strategy from Babson College, and a BA in Psychology and Business from the University of New Hampshire.

His professional experience includes roles such as President & Founder at Neighborhood Beer Company, Managing Director at OnCourse Business Advisory, and Principal + Marketing Strategist at Think Nocturnal LLC.

He has also served as President of a Medical and Pharmaceutical Marketing Consulting firm, held positions in marketing and advertising agencies such as Cone Communications and Grey Healthcare Group, and worked as an Account Executive at Robert Marston And Associates, Inc.

Joe's expertise in market research, strategic analysis, and healthcare consulting make him a valuable asset in the industry, ensuring clients receive high-level insights to drive success in the dynamic healthcare market.