Denise Taschereau

Denise Taschereau is the CEO and Co-Founder of Fairware Promotional Products Ltd, a Vancouver-based company that specializes in sustainable and custom-branded promotional merchandise. Fairware was established in 2005 by Taschereau, Andrea Harris, and Sarah White, initially operating out of a garage in Vancouver. Under her leadership, the company has grown into one of North America's leading providers of branded merchandise, emphasizing ethical sourcing and sustainability in its operations.13

Taschereau previously worked at Mountain Equipment Co-op, where she managed national environmental programs and ethical sourcing initiatives, contributing to the organization's first Sustainability Report. This background in environmental stewardship has significantly influenced Fairware's mission to create promotional products that align with social and environmental values.34

In addition to her role at Fairware, Taschereau serves on the board of PromoCares, an organization dedicated to promoting sustainability within the promotional products industry. She is recognized for her expertise in environmental, social, and corporate governance (ESG) issues and has been elected to the PPAI Board of Directors, where she continues to advocate for sustainable practices in the industry.23

Taschereau's approach to business emphasizes a "strategy first, product second" philosophy, which focuses on aligning promotional merchandise with brand values and storytelling.2 Her work has made significant contributions to promoting sustainability within the promotional products sector.