Denise Court

Denise Court is the founder of Launch Yeti Marketing, a consultancy specializing in marketing strategies for technology companies. With over 20 years of experience in the tech marketing sector, she has a proven track record of successfully launching and positioning tech startups, having worked with 14 companies through various stages of growth, including two IPOs and three acquisition exits.23

At Launch Yeti, Denise employs her proprietary "Everest framework," which helps companies clarify their messaging and go-to-market strategies efficiently. Her approach combines human expertise with generative AI tools to create effective marketing campaigns and product positioning.12 Denise is known for her collaborative style, often working closely with client teams to ensure a deep understanding of their goals and challenges.2

In addition to her role at Launch Yeti, Denise has served as a mentor for various startup accelerators, including Capital Factory and TechStars, reflecting her commitment to nurturing emerging talent in the tech industry.2 Her leadership is characterized by a blend of strategic insight and hands-on execution, making her a respected figure in the marketing landscape.12