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Deneka Michaud
Director, External Communications and Brand Management, BC Housing
Professional Background
Deneka Michaud currently serves as the Director of External Communications and Brand Management with BC Housing, where she utilizes her extensive experience and strategic communication skills to enhance the organization’s public image and stakeholder engagement. With a robust background in communications, Deneka has successfully navigated various roles within the education sector, including nine impactful years as Communications Manager at the North Vancouver School District and Manager of Communications and Marketing at the Delta School District.
Deneka began her career as a journalist, spending nearly a decade honing her skills as a television and print reporter. Her early experiences in reporting not only enriched her storytelling ability but also provided her with the insights necessary for effective communication, particularly in public relations. This foundation in journalism has undoubtedly contributed to her exceptional proficiency in crafting compelling narratives that resonate with diverse audiences.
In addition to her roles in education and journalism, Deneka has been deeply involved in the public relations community. She has served on the national board of the Canadian Association of Communicators in Education, leading initiatives for professional development and supporting fellow communicators in their career journeys. Her commitment to mentorship extends to her tenure as the Mentorship Director on the board of the Vancouver chapter of the Canadian Public Relations Society (CPRS), where she has actively fostered new talent in the communications field. Furthermore, Deneka has been an engaged judge for the CPRS Awards of Excellence, recognizing outstanding achievements within the profession.
Education and Achievements
Deneka's academic journey has been marked by a focus on enhancing her communication skills and leadership abilities. She holds a Master’s degree in Communication, Leadership, and Conflict Management from Royal Roads University, equipping her with advanced knowledge to lead effectively and navigate complex communication challenges. Additionally, she earned a Graduate Certificate in Professional Communication Management, further solidifying her expertise as a communication strategist.
Recognizing her dedication and professional competencies, Deneka is an Accredited Public Relations (APR) practitioner—a designation that reflects her commitment to the highest ethical standards and best practices in public relations. Her educational background also includes an Honours degree in Journalism from Carleton University, where she laid the groundwork for her successful career in media and communications.
Achievements
Throughout her career, Deneka Michaud has achieved significant milestones that highlight her leadership and communication prowess. At BC Housing, her role as the Director of External Communications and Brand Management exemplifies her strategic approach to public relations, managing brand perception and stakeholder communication in a vital public sector organization.
Her time in the education sector has been transformative, where she has not only developed comprehensive communication strategies but also championed initiatives that foster transparency and engagement within school communities. Deneka's ability to connect with various stakeholders—students, parents, educators, and broader community members—reflects her understanding of diverse communication needs and her passion for education.
In her advocacy efforts within the public relations community, Deneka has significantly contributed to the professional development of education communicators. Through her leadership roles in the Canadian Association of Communicators in Education and CPRS, she has been instrumental in creating platforms for knowledge sharing, networking, and mentorship. Her recognition as a judge for the CPRS Awards of Excellence serves as a testament to her expertise and respect within the profession.
Deneka's commitment to personal growth and community involvement extends beyond her professional life. She is an active participant in hobbies such as soccer and hiking and enjoys fitness through Bar Method classes. Deneka finds great joy in spending quality time with her husband and two young daughters, balancing her professional responsibilities with a fulfilling family life.
In summary, Deneka Michaud’s journey through journalism, education, and public relations speaks volumes about her dedication to effective communication and leadership. Her blend of professional expertise, academic accomplishments, and community involvement positions her as a prominent figure in the public relations landscape, inspiring others in her field to excel in their own pursuits.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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