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Deja Amato
Experienced Product Marketing Manager
Professional Background
Deja Amato is an accomplished marketing professional with a robust background in B2B software and more than seven years of extensive experience in the marketing sector. Throughout her career, she has demonstrated remarkable leadership capabilities by successfully aligning cross-functional teams within high-growth enterprise technology companies. Known for her creative problem-solving approach and strong collaborative skills, Deja has swiftly earned leadership positions, making significant contributions to the organizations she has been a part of. Her dynamic work ethic and efficiency have allowed her to become a pivotal player in each organization, ensuring that strategic marketing objectives are not only met but exceeded.
Deja's rich experience encompasses a diverse range of expertise, including marketing automation, messaging and positioning, as well as sales and customer success enablement. Furthermore, she possesses a keen ability to plan product launches effectively, showcasing her comprehensive understanding of the marketing landscape in a technology-driven environment. As a Product Marketing Manager at Attentive, she has been instrumental in driving the brand's success, leveraging her skills to develop comprehensive marketing strategies that resonate with the target audience.
Education and Achievements
Deja's academic journey began at the University of Cincinnati, where she earned her Bachelor's degree in Marketing. This solid educational foundation equipped her with crucial knowledge and insights into consumer behavior, marketing strategies, and business principles that have become invaluable throughout her career. In addition to her degree, she further enhanced her skill set by obtaining a Certificate in Public Relations from the same university. This additional credential provided her with a profound understanding of communication strategies and brand management, elevating her marketing acumen substantially.
Over the years, Deja has held multiple positions that have contributed to her growth and development in the marketing field. Her tenure at LISNR is particularly noteworthy, where she assumed various roles, including Marketing Manager, Product Marketing Manager, Operations Manager, and Business Development/Marketing specialist. Each position helped her develop a multifaceted understanding of the marketing discipline, allowing her to create impactful strategies that align with business objectives.
In her prior roles, including her position as Sales/Media Relations Intern at ProCamps Worldwide and in Brand Strategy at Original Thought Required, Deja showcased her versatility, tackling challenges with enthusiasm and delivering results that speak volumes about her capabilities. These experiences, coupled with her proactive approach to learning, have shaped her into the dynamic marketer she is today.
Skills and Expertise
Deja's skill set is comprehensive and covers multiple facets of marketing, making her a versatile asset in any marketing team. Her expertise includes:
- Messaging and Positioning: Crafting compelling messaging that resonates with target audiences and sets brands apart in a competitive marketplace.
- Marketing Automation: Utilizing advanced marketing tools to streamline campaigns, ensuring efficiency and targeted outreach.
- Marketing Analysis: Conducting in-depth analyses to gauge market trends and consumer behavior, allowing her to develop data-driven marketing strategies.
- Stakeholder Management: Effectively communicating with and managing relationships with key stakeholders to ensure alignment and project success.
- Program Management: Overseeing comprehensive marketing programs from planning through execution, ensuring objectives are met within timeline and budget constraints.
- Sales Enablement: Equipping sales teams with the necessary tools, content, and knowledge to effectively communicate product value to potential clients.
- Competitive Intelligence: Conducting thorough market research to understand the competitive landscape, ensuring that her marketing strategies are relevant and impactful.
- Customer Validation: Engaging with customers to validate product features and benefits, ensuring alignment with customer needs.
- Lead Generation: Employing various tactics to generate valuable leads that convert into loyal customers.
- Customer Marketing: Creating campaigns aimed at existing customers to improve retention and brand loyalty.
- Brand Building: Developing a strong brand identity through effective storytelling and strategic positioning.
- Content Creation and Copywriting: Crafting engaging content that speaks to the target audience while maintaining brand voice and consistency.
- Audio/Video Editing: Producing quality audio and visual content that enhances marketing efforts and engages audiences.
- Digital Marketing Strategy: Crafting comprehensive digital marketing plans that utilize SEO, SEM, and social media to build brand presence and drive traffic.
- Event Planning & Execution: Conceptualizing and executing successful events that foster brand awareness and audience engagement.
In addition to her practical marketing talents, Deja is known for her exceptional organizational skills, attention to detail, and adaptability in high-pressure environments. Her ability to manage projects effectively and work collaboratively with teams gives her a distinct advantage in the fast-paced marketing field.
Conclusion
Deja Amato is a driven and innovative marketing professional whose extensive experience and diverse skill set make her a valuable member of any organization. Her academic background from the University of Cincinnati, coupled with her leadership experience in enterprises like Attentive and LISNR, position her uniquely in the marketplace. Deja is a true leader in the marketing field, continuously striving to deliver exceptional results and drive measurable growth. Her creativity, analytical thinking, and strategic insights reflect her dedication to advancing her career and contributing to the success of the companies she works with.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.