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Vlada Grebenykova
Senior B2B Strategic Marketing Professional
Vlada Grebenykova is a skilled marketing professional with a rich background of over 12 years in product marketing, brand strategy, lead generation, and customer success across various software sectors like SaaS, PaaS, and B2B.
Her expertise lies in driving revenue growth for companies involved in Digital, Ad-Tech, Web & App development, InfoSec, Consumer Electronics, and other industry-specific software.
Vlada has a proven track record of implementing successful digital strategies that significantly boost marketing qualified leads (MQL), return on investment (ROI), and reduce total cost of ownership (TCO). Her focus areas include product marketing, lead generation campaigns, and digital integration for companies ranging from startups to large enterprises.
With a global perspective, Vlada's assignments span across multinational and single-country markets, emphasizing digital marketing, lead generation, product marketing, communications, social media, and digital integration.
Her specialties encompass various marketing domains such as Product Marketing, Marketing Strategy and Execution, Marketing Automation, Lead Generation, Brand Management, and Corporate Communications. She is also well-versed in Collateral Development, Online/Email/Digital Media Campaigns, Exhibition and Event Planning.
Vlada Grebenykova holds a Master's degree in Economics from Kyiv National Taras Shevchenko University, along with Bachelor's degrees in Physical Education, Fitness and Recreation from the National University of Physical Education and Sports of Ukraine, and Economics and Entrepreneurship from Kyiv National Taras Shevchenko University.
Throughout her career, Vlada has held notable positions including Senior Product Marketing Manager at InMobi, Marketing Manager at Freelance, Publisher Solutions Manager (EMEA) at MoPub - Twitter, Product Marketing and Insights Manager at Bizagi, Multichannel Marketing Specialist at The Janssen Pharmaceutical Companies of Johnson & Johnson, UK Marketing Manager at Adglow, Marketing Manager at 3GRC Ltd, Inside Sales at Jobatar, AOS Solution Based Sales Consultant at Apple, and Marketing and Sales roles at PVKP.
Additionally, she has experience as a Creative Designer and Photographer at a commercial firm named "Tirag".