NYU Stern School of Business

University of Vermont

The Dalton School

Founder at COME CLEAN

Parlayed deep experience in safer products and sustainable practices into a consultancy educating individuals and small businesses on myriad ways to reduce waste and toxicity in their homes including composting, reuse, eliminating plastic and simple strategies for using less.

COME CLEAN

Founder

Independent consultant working to educate my community about safer and more sustainable solutions in the personal care products they use on themselves and their families; in their homes as well as out and about in the world. I advocate for more protective health care laws so that everyone will have access to safer products. Experience working for a B Corporation built knowledge of sustainable goods and business practices. Grown to a team of ≈65 independent consultants; trained and mentored into yearly sales of over $700k.

Beautycounter

Independent Consultant, Executive Director

Helping large, global brands and small, local businesses better define themselves, identify and engage with their audience. Specializing in brand voice and consumer profile definition. 

Clients: Sally Hansen, Sally Hershberger, Union Square Hospitality Group
Agencies: Fancy LLC, Pool, Big Fuel, The Velo Group

Freelance

Brand, Marketing and Social Media Consultant

Brand and path to purchase strategy including shopper marketing, digital/mobile/social, promotion and packaging; an eye for retail trends; a keen insight into the consumer/shopper mindset. Rooted in an expertise in branding and design. Specialty in fashion, beauty and retail. Clients: COVERGIRL, Procter & Gamble

Geometry Global

Director, Brand Planning (at G2, prior to name change)

Senior member of strategic planning team at global, full-service branding and 360°-communication agency; conducted primary, secondary and experiential research to understand and anticipate consumer/marketplace trends in order to create compelling brand messaging.

G2 BRANDING AND DESIGN LIMITED

Partner, Brand Strategy and Planning

Freelance brand strategist and account director offering retail and lifestyle branding and design expertise to top design/branding firms’ key accounts.

Freelancer

Brand and Creative Strategy Consultant

Created dynamic brand and marketing strategies for enhancing online environments and messages by applying expertise in developing brand experiences at retail.

Worldwide Xceed Group

Director of Strategy

Created highly visual and trend-focused brand strategies and provided senior account service for niche graphic design, packaging and retail branding firm. Clients: Crabtree & Evelyn, Dean & Deluca, Weleda, Bath & Body Works

WL2 Studios NYC (now Hovard Design)

Senior Account Director

Honed instinctive brand and consumer awareness, as well as research and communication assessment studies with industry leaders at premier branding and design firm. Clients: Ann Taylor, Rollerblade

Desgrippes Gobe & Associates (now BrandImage)

Account Director

Transformed retail position into establishing marketing department for NA division of the French company.

Deirdre McMennamin