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Deborah Small
Professor at University of Pennsylvania
Deborah Small is a professor who studies decision-making, prosocial behavior, and consumer choice. She is currently the Adrian C. Israel Professor of Marketing at Yale School of Management, having moved there in 2022 from the University of Pennsylvania's Wharton School.12
Key points about Deborah Small:
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Research focus: She studies how individuals make decisions affecting their own and others' welfare, as well as what these choices signal about moral character.1
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Education:
- PhD from Carnegie Mellon University (2004)
- MA from Carnegie Mellon University (2002)
- BA from University of Pennsylvania (1999)1
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Previous position: Laura and John J. Pomerantz Professor of Marketing at Wharton School, University of Pennsylvania (2015-2022)2
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Notable research: Her work includes studies on the "identifiable victim effect" in charitable giving, which shows people are more likely to donate when presented with a specific individual in need rather than statistics about larger groups.2
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Awards and recognition:
- AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2024)
- Fellow of the American Psychological Society (2018)
- Marketing Science Institute Scholar (2018)
- Wharton Iron Prof (2014)1
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Publications: She has authored numerous articles in prestigious journals such as Marketing Science, Journal of Consumer Research, and Journal of Personality and Social Psychology.1