Michael Katz is an experienced marketing professional with a strong background in the online gaming industry. With over 15 years of experience in various marketing roles, including Regional Director, Marketing Director, Brand Manager and Chief Marketing Officer, he has developed excellent communication and team management skills. Katz has a Master of Business Administration from Columbia University – Columbia Business School and studied at Georgetown University. His online gaming specialization began in 2002 in the US market, particularly in online poker. He later expanded to the European market and launched four online poker rooms on three poker networks. Katz has hands-on involvement with all aspects of marketing, including media, affiliates, PR, retention, social media marketing and SEO. Over the years, he has developed the skills needed to understand and enhance the technical processes for developing and marketing any product.