Lees-McRae College

Creative Marketing + Graphic Design

Paper Source is the premier paper store for unique gifts, cards, gift wrap, wedding invitations, stationery, crafts, party supplies, paper, envelopes & more.

• Consistently lead by example and coach staff to exemplify the customer engagement behaviors outlined in CREATE training.
• Manage a team of up to 15 employees, including training and on-boarding of new hires.
• Inspire customers through impressive product knowledge.
• Builds customer loyalty through workshops, in-store demonstrations, and key event responsibility.
• Driving sales and profitability through Key Performance Indicators and Manager on Duty leadership.

Paper Source

Store Manager

One Oliver is a stationery + gift brand featuring hand-illustrated greeting cards and quirky party supplies including custom drink ware and paper decor.

• Design all products using the Adobe Creative Suite + Procreate.
• Market across multiple channels including Facebook, Instagram, as well as word-of-mouth and hosting in-person events such as art shows and pop ups.
• Ensure all listings online are highly optimized for greatest visibility.
• Process orders online via Etsy platform and standalone Shopify site.
• Coordinate wholesale accounts with boutiques all across the country.
• Coordinate vendor accounts with various suppliers.

One Oliver

Digital Entrepreneur + Business Owner

NAVA is a woman-owned and operated clothing and lifestyle boutique in downtown Providence.

• Assisted the store owner on marketing decisions such as instagram posts, stories, and hashtags.
• Completed design work such as gift cards, hang-tags, website design and updates.
• Assisted the store owner on seasonal buying decisions and seasonal displays.
• Managed the store in the absence of the store owner including opening and closing reports and cash reconciliation.
• Kept in contact with vendors regarding open orders, ship times, and invoice reconciliation.
• Assisted customers on a day-to-day basis on the sales floor, in the fitting room, at the cash wrap.

NAVA

Marketing Assistant

Member of an international network of student leaders serving as brand representatives to educate peers and the larger community, drive deep awareness of Adobe Creative Cloud, and execute marketing strategies on behalf of the global brand.

Adobe

Adobe Student Representative

"Chloe + Isabel is a fashion jewelry lifestyle brand devoted to empowering the next generation of entrepreneurs through social retail. Chloe + Isabel [is] a socially connected community of like-minded, career-driven women selling a product worthy of their passion."

• Independent contractor in direct sales.
• Promoting Chloe + Isabel through social media such as Facebook, Twitter, Instagram, Blogger, and Tumblr.
• Promoting Chloe + Isabel traditionally through word-of-mouth marketing, reaching out to potential hostesses, and reaching out to local businesses.
• Running my own ad-campaigns to drive sales and create strong customer relationships.

Chloe + Isabel Inc.

Merchandiser

As a SpotifyU Campus Influencer, I'm responsible for driving awareness, engagement, and excitement for Spotify within the Lees-McRae community through strategic partnerships, sponsored events, and word-of-mouth.

Spring 2013:
• Promoted the Spotify platform by means of word-of-mouth marketing and guerrilla marketing, as well as through social media platforms such as Facebook, Instagram, Twitter, Blogger, and Tumblr.
• Worked as part of a small team to execute a major giveaway as part of the program.
• Finished in the top 200 out of 1,000 influencers for the Spring 2013 program.

Spotify

SpotifyU Campus Influencer

• Created signage and Facebook events to raise awareness, promote activities, and increase student turn out.
• Worked closely with event staff and director of campus life to market and run events.

Campus Life Work Study

• Worked closely with pricing manager to ensure all store marketing - including signage, decals, flyers, bags, banners, posters, and marquees - was cohesive and consumer-friendly.
• Operated pricing scanners for promotional pricing, clearance pricing, and re-ticketing.
• Worked as part of a team to receive shipments typically over 1,000 units, and used merchandising skills to blend all products together.

Gap Inc./Old Navy

Pricing Specialist

• Managed crews of up to six employees in meeting sales goals on a daily basis.
• Created Facebook and Twitter accounts to promote sales and market product.
• Maintained detailed financial reports and executed promotional tactics if and when sales goals were not met.
• Handled all customer complaints in a positive, professional manner.

Deanna Crone