Deana Vidal

Deana Vidal is the Manager of Design Trends at the New Home Trends Institute. She has a strong background in research, business strategy, architectural design, and consumer insights, which she leverages to assist clients in making informed decisions regarding their communities and businesses.23

Vidal has extensive experience working with small businesses and startups globally, focusing on developing consumer profiles and research strategies to better understand market needs.3 Her role at the New Home Trends Institute involves applying her expertise in design trends to influence and guide industry practices.2

In addition to her current position, she has previously held roles such as Director of Brand Strategy at John Burns Research and Consulting, where she further honed her skills in integrating consumer insights with design applications.12