Johncia Bartley, MBA

Johncia Bartley, MBA, is a senior marketing professional currently serving as the Senior Director of Consumer Insights, Strategy, and Multi-Cultural Marketing at Carter's Inc.23 With over 12 years of experience in the Consumer Packaged Goods (CPG) industry, Bartley has established herself as a results-oriented and highly motivated market research professional.2

Professional Background

At Carter's Inc., Bartley plays a crucial role in shaping the company's marketing strategies, particularly in understanding and targeting the evolving consumer landscape. Her expertise includes:

• Consumer Insights: Analyzing customer behavior and preferences to inform marketing decisions
• Strategy Development: Crafting marketing strategies based on data-driven insights
• Multi-Cultural Marketing: Focusing on diverse consumer segments and tailoring marketing approaches accordingly

Recent Contributions

Bartley has been involved in significant projects at Carter's, including:

• Evolution of the Gen Z Consumer: She participated in a panel discussion on this topic at a marketing event hosted by Carter's in Atlanta.1
• Loyalty Program Revamp: Bartley and her team were instrumental in uncovering the concept of "Mom Math," which informed Carter's approach to their loyalty program redesign.4

Professional Presence

Johncia Bartley maintains a professional presence on LinkedIn, where her profile can be found under the username johncia-bartley-mba-62712335.2 This platform likely showcases her career progression and professional achievements in more detail.

Bartley's role at Carter's Inc. demonstrates her expertise in consumer behavior, strategic planning, and the ability to adapt marketing approaches to diverse audiences, which is particularly crucial in the rapidly changing landscape of marketing to younger generations and multicultural consumers.