B.S.S College

B.I.E.C

Williams Higher Secondary School

institute of technology and science ghaziabad

Lead - Digital Media Planning (CE Business- Samsung)  -  Media Buying Lead @ Cheil ( Samsung India)  -  Lead - DMP Business

Delhi, Delhi, India

A Digital Marketing professional with  diversified journey of 8.5 + Years.From Enterprise & Solution sales,Media Sales, Media planning & Buying, Handled 150 Cr+ portfolio for Samsung for mass segment smartphones ( Samsung Galaxy A Series) ,Flagship phones ( S & Note Series) ,currently leading the dgital Media Planning for Consumer Durables Business at Samsung, Media Buying Lead in all digital capacities & DMP Lead  - Audience Segmentation Strategy & Audience Buying for Samsung. Responsible for Vendor & Revenue Managemnt.Responsible to manage vendor agency relationship by negotiating a mutually benefiting deal.
Developing buying strategies to maximize spendsMedia RFPs & AVD Deals for profitability.

Cheil India

Lead - Media Planning (CE) ,Media Buying ,DMP( 1st Party Audience strategy & Buying)

- Conceptualizing successful campaigns for Clients like Go Air,Facebook Express WiFi,TOEFL,BITS
Pilani, Canada Tourism,JCB,NBC, Lufthansa, IFFCO, Amex, Experion, German Tourism to deliver
optimal desired results with expectation to reach out to desired target audience for various
products & services
- Leading social & Digital media planning across the clientele pf McCann World group.
- Preparing Media strategy for business pitches and representing the agency.
- Handling Digital Media Buying for B2B and B2C products.
- Responsible for complete cycle of Digital strategy, planning & buying and overall deliveries of
campaigns' objective through all the gamut’s of digital marketing media
- Implementing new ideas around eventual campaign objective
- Maintaining & developing relationship with clients and publishers.
- Demonstrated abilities in devising Planning and Buying activities & accelerating the business
growth.
- Closely working with Search & Social team to optimize the campaign properly
- Analyze client’s business and marketing goals, and help develop campaigns for effective
marketing communication.

MRM//McCann

Sr.Media Planner

Customer Live Cycle value optimization.
Focused & Strategic marketing.
Empowering digital direct marketing activities for the client.
Account Planning.
Business Development and Exploring new Market opportunities
Branding
Positioning

Kenscio Digital Marketing Pvt Ltd

Sr. Manager-Media Planning&Buying,Business Development

External Environment Scanning of African nations.
It was a Business Development activity for Luminous Power Technologies Pvt.Ltd with reference to African nations along with Srilanka & Nepal for PEST & GAP analysis for Electricity production & consumption..
Deliverables:
- Lead generation
- Pursuing New Business Enquiries and converting them into long term business relationships.
- Developing marketing strategies to build product awareness and consumer preference and drive volumes.
-  Rolling sales plan,
- Responsible for controlling base prices for all markets with respect to the fluctuations in product pricing.
- Release special pricing based on competition in target markets.
- Visiting embassies for information gathering

Vinni Abhishek