Betsy Hindman

Betsy Hindman is the founder of Hindman Company, a Nashville-based digital B2B consulting and marketing firm established in July 2018. She specializes in leveraging her extensive background in B2B sales, content marketing, and public relations to enhance visibility and drive growth for her clients, which include executives and brands across various industries such as entertainment, healthcare, and SaaS.12

Career Background: Before founding Hindman Company, Betsy held significant roles in enterprise sales and marketing. She worked at the Walt Disney Company, where she managed over $180 million in sales, and served as the Vice President of Paid Media and Content Marketing at Raven Public Relations. Additionally, she co-founded Modern Daily Knitting, a leading eCommerce platform for knitting.13

Expertise and Contributions: Betsy's approach combines a multi-channel strategy with a strong emphasis on utilizing LinkedIn for brand communication. She has been recognized as a thought leader in the industry, frequently sharing insights through speaking engagements and articles in reputable publications like CNBC and Digiday. Her work focuses on optimizing executive visibility on LinkedIn, developing thought leadership strategies, and enhancing communication effectiveness for B2B companies.14

Education: Betsy graduated magna cum laude from Vanderbilt University, which laid the foundation for her successful career in marketing and communications.12

Overall, Betsy Hindman is a prominent figure in the digital marketing landscape, known for her strategic insights and impactful contributions to B2B communications.