Siya Belliappa is a public relations and communications expert with vast experience in creating and executing successful corporate media strategies, integrated marketing communications, and campaign development. She lends her expertise to Genpact, a global professional services firm focused on driving digital transformation, as the head of PR and communications for India. She is responsible for fostering a focused agenda to enhance brand recall and drive employer branding through media. Siya's knowledge of the Indian consumer and business landscape helps her to deliver results that align with the company's business goals.

Siya has an impressive educational background, having studied at Xavier Institute of Communications, where she completed her Diploma in Public Relations and Corporate Communications. She began her professional journey as a Trainee Associate at Genesis Burson-Marsteller and went on to hold various positions at the same firm, including Associate 2, Senior Associate, and Consulting Associate (Manager). She also made a significant contribution as an Account Manager at Edelman India Pvt. Ltd. before moving onto the role of Senior Manager- Communications and finally, the Head of India Regional Marketing and Communications at Genpact.

Siya's skills in crafting crisp and persuasive content, devising go-to-market strategies, and influencer relations make her a sought-after communications professional. With a successful track record of driving brand marketing strategies for companies such as PepsiCo, Mars Wrigley Confectionery, Taj Hotels Resorts Palaces and Safaris, to name a few, Siya has the experience to deliver on goals and business objectives by developing successful campaigns.

In summary, Siya Belliappa is an accomplished communications specialist with extensive experience in crafting powerful media strategies, developing compelling campaigns, and fostering exceptional client relationships. Her knowledge and expertise in her field are highly sought after by companies looking for someone who can help them achieve their wider business objectives.