Emory University - Goizueta Business School

Trinity College-Hartford

We provide streamlined compliance and reporting solutions for companies that must file beneficial ownership reports with FinCEN under the 2020 Corporate Transparency Act.

FinCEN Report Company

Head of Marketing

Rebranded and repositioned company to expand service offering to Enterprises. Overhauled and fixed tech stack issues to streamline process and boost ROI and speed to execution. Delivering B2B ABM and intent-based marketing motions to drive quality prospects into the pipeline.

CodeScience

Director of Marketing

Led marketing function for the largest dental talent marketplace, changing the way practices choose their talent and empowering professionals to build a thriving career. Leveraged data, best practices and lots of experimentation to drive multi-channel acquisition and engagement strategies.

Cloud Dentistry

Product marketing lead for Insurance and Energy verticals for the U.S market, creating market-leading  enterprise software AI solutions for geospatial data and insights.  Built GTM motions to drive marketing pipeline. Digital marketing lead, migrating the Airbus Aerial marketing tech stack and best practices globally within Airbus Intelligence to modernize the marketing toolkit and best practices.

Airbus Defence and Space - Intelligence

Director, Product & Digital Marketing, NA

Professional services firm helping SaaS businesses build on the Salesforce and ServiceNow platforms.  Digging into data, aligning the marketing tech stack with business needs and building strategic AMB playbook and orchestrations for enterprise sales of professional services.

Marketing Consultant

Developed custom, turnkey offline and digital B2C and B2B lead generation programs to drive increased sales and engagement. Hands-on marketing strategist building demand generation and account-based go-to-market approaches to drive increased engagement and revenue.

Take 2 Direct Marketing

Led and managed the marketing department of this revived company in the dental imaging and technology space.  Rationalized department, strategy, plan and budget to create B2B demand generation programs to drive direct sales model and aggressive revenue growth in category.

LED Dental, Inc.

Marketing Director

Now part of the Cox Auto portfolio, DealerMatch was a SaaS wholesale marketplace that helped auto dealers buy, sell and trade with each other with no transaction fees. Consistently exceeded prospect lead generation targets by over 50% by building highly effective integrated marketing campaigns to support direct sales model.

DealerMatch

Marketing consultant for three early stage ventures in the Atlanta area, providing strategic and tactical marketing recommendations and messaging.

DealerMatch/360 Imaging/Healthy Life Sciences

Led strategy development, marketing communications, advertising, direct and e-mail marketing, Web, social media, PR, inbound call center, and trade shows and events for the U.S. market of this digital imaging and software company with a direct B2B sales model.  Increased overall sales lead pipeline by over 50% in 18 months and drove over $125,000,000 in revenue.

Carestream Dental/Kodak Dental Systems

Director of U.S. Marketing

Cox Enterprises funded B2B startup spun out of Manheim to create an online platform for taking their wholesale car auction business online.  Charged with creating the brand and growing rapid awareness to feed direct sales model.  Increased marketing department from one to five positions as the business scaled.

• Created positioning, marketing strategy, online and offline brand look/feel and messaging for launch in under four months.
• Achieved tremendous results creating buzz and awareness within the industry by increasing aided awareness by ~ 40% and unaided awareness 300% in one year, which successfully fed new pipeline of sales.

Manheim/Cox Enterprises

Director of Marketing, OVE.com

Provided strategic oversight of North American marketing communications department, which included execution of integrated national and global brand advertising campaigns.  Managed budget of over $30,000,000.  Developed advertising that increased sales by 20%.  Held responsibility for managing relationships with agencies such as creative, collateral, and media planning and buying to consistently deliver brand marketing and media plans on time and on budget.

Dawn McGreevey