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David Williams
Product Marketing VP with GM Mindset
David Williams is an enterprise software marketing leader with a strong background in product marketing and competitive intelligence. He is currently the VP of Product Marketing for SAP's Analytics portfolio. David is known for his expertise in product and portfolio marketing, competitive analysis, product strategy, marketing planning, and sales enablement. With over 17 years of experience in the Data Analytics, Cloud ERP, and Financial Management Suites software markets, he has been instrumental in driving the launch and rapid adoption of new products. David was a key member of the founding team behind SAP Analytics Cloud, the modern analytics platform that integrates business intelligence, augmented analytics, and planning capabilities.