David Wilcox

David Wilcox is a seasoned media professional currently serving as the Commercial Director at Wireless Group Ltd, a position he has held since 2018. In this role, he is responsible for overseeing national advertising revenue and shaping the sales strategy for the company, which includes popular brands like TalkSport and Virgin Radio UK.1

Career Background

• Previous Experience: Before joining Wireless Group, Wilcox was the Sales Director at The Sun, where he was instrumental in developing advertising strategies across various platforms. His career spans over 20 years in media sales, with significant roles at The Times and The Telegraph as well.12
• Transition to Wireless Group: Wilcox transitioned to Wireless Group from his position at The Sun in 2018, where he had been working closely with the Wireless sales team on a secondment since late 2017.1

Achievements and Focus

In his tenure, Wilcox has emphasized the importance of cross-platform advertising opportunities, aiming to create tailored campaigns that engage audiences effectively. He has expressed enthusiasm for the evolving landscape of commercial radio, highlighting the integration of digital media and innovative advertising solutions as key areas of focus.23

Recent Developments

As of 2022, Wilcox took on a new role as Commercial Director at News UK Broadcasting, overseeing a broader portfolio that includes various radio and television brands. This transition reflects his ongoing influence in the media sector and commitment to adapting traditional media to contemporary demands.2

Wilcox's extensive experience and strategic vision position him as a significant figure in the media industry, particularly in navigating the challenges and opportunities presented by digital transformation.