David Sandall

David Sandall is the Marketing Director for The Sun at News UK. He is described as a shrewd and agile consumer-centric marketer with strong commercial awareness.4 In his role, Sandall has been involved in several notable marketing campaigns for The Sun:

1. In June 2022, he oversaw the launch of a series of quirky TV spots aimed at driving traffic to The Sun's website. The campaign, titled "it's thesun.co.uk time," showcased people finding creative ways to extend their time reading The Sun online.13

2. For Euro 2020, Sandall led an integrated campaign celebrating football and families, with the tagline "Eur All Invited." This campaign ran across various media platforms and included collaborations with high-profile figures like Jose Mourinho.2

Sandall has demonstrated a focus on:

• Increasing digital engagement with The Sun's content
• Creating upbeat and entertaining campaigns that reflect The Sun's brand personality
• Adapting marketing strategies to changing media consumption habits

In his own words, Sandall has emphasized the importance of showcasing The Sun's content to a wide audience. For example, regarding the 2022 campaign, he stated, "Thesun.co.uk is packed full of brilliant content, every day, and we want as many people as possible to enjoy it".3