Susana Zazueta, MBA

Susana Zazueta, MBA is the Senior Director of Marketing at Dan Dee International.1 She is a seasoned professional with extensive experience in the toy and entertainment industry.

Career Highlights

Disney Experience:: Susana's career in the toy industry began at Disney, which was her first job out of college 17 years ago.2 She has maintained strong connections with her former Disney colleagues, recently attending a Disney Consumer Products (Toys Group) Reunion.3

Current Role:: At Dan Dee International, Susana is involved in exciting projects, including working with SMOKO on a new master toy rights acquisition.5 Her role involves managing marketing strategies for various toy lines and collaborations.

Previous Experience:: Prior to Dan Dee International, Susana worked at Moose Toys, where she managed marketing for popular movie franchises.8

Skills and Expertise

Susana is known for being a dedicated and thoughtful marketer with a deep understanding of consumer preferences.1 Her expertise includes:

• Content creation and direction
• Brand management
• Licensing and partnerships
• Marketing strategy for toys and entertainment products

Education and Background

Susana holds an MBA and a dual bachelor's degree in English and Theatre from California State University Fullerton, with a focus on creative writing and playwriting.4

Industry Involvement

Susana is actively involved in the toy and entertainment industry:

• She attends movie premieres, such as the TROLLS movie premiere where she was in the presence of celebrities like Justin Timberlake and Anna Kendrick.6
• She works on innovative marketing campaigns, including humorous TV commercials for toy products.7

Susana's diverse experience and ongoing involvement in high-profile projects demonstrate her significant role in the toy and entertainment marketing landscape.