David Rust

David Rust is an Executive Coach and Creativity Guide at David Rust Coaching, based in the San Francisco Bay Area. His coaching focuses on helping founders, leaders, and creators unlock their creativity and joy, leveraging his extensive experience in launching and scaling multiple venture-backed businesses.

Background and Experience

• Entrepreneurial Ventures: David was one of the early team members at Lyft, where he played a crucial role in its rapid growth from 20 to 2,000 employees. He has also co-founded several companies, including Lively, a telemedicine-based hearing aid business, and Sagra, a hospitality venture centered around sustainable farms. Additionally, he was involved in launching Redesign Health, which builds consumer health brands.123
• Education: He holds a Bachelor of Science degree in Environmental Engineering from Stanford University and has been recognized as a Forbes 30 Under 30 honoree in 2017 for his contributions to consumer technology.23

Coaching Philosophy

David's coaching approach emphasizes the importance of joy and personal habits in fostering creativity. He believes that prioritizing enjoyment can lead to better outcomes in both personal projects and organizational goals. His methods are research-backed and focus on:

• Habit Formation: Helping clients develop habits that enhance creativity and reduce anxiety.
• Inner Awareness: Guiding clients to understand their emotions and behaviors to improve decision-making.
• Experimental Learning: Encouraging clients to try new tools and practices in real-world settings.12

Personal Interests

Outside of his professional work, David enjoys activities like mountain biking, playing music, and spending time with his family. He emphasizes maintaining a child-like curiosity about the world as a key component of his creative process.12

For more detailed insights into his coaching services or background, you can view his LinkedIn profile under the username davidlrust.2