David Ratajczak

I help companies grow (Head of BCG Marketing Practice | MIT | INSEAD)

David Ratajczak is a seasoned professional known for his expertise in marketing, digital growth, and data-driven transformations.

With over two decades of experience, David has been instrumental in accelerating the growth of companies across various industries.

He co-founded BCG's Digital Marketing Accelerator and currently leads the Marketing and Digital Growth Practices at the Boston Consulting Group.

David's focus areas include agile operating models, brand valuation, neuroscience and behavioral economics in marketing, and cutting-edge marketing measurement techniques.

In addition to his corporate roles, David has a strong entrepreneurial background, having co-founded three startups and worked in paid search marketing at Yahoo!.

He holds degrees in mathematics and computer science from MIT, a Master's in computer science from UC Berkeley, and an MBA from INSEAD.

Throughout his career, David has held key positions at notable organizations such as Boston Consulting Group, Hydrian, OMT Energy LLC, Yahoo!, and Centrata, Inc.

His diverse experience and academic background have equipped him with a unique perspective on driving business growth through innovative marketing strategies.